1. Not planning will put you at a major disadvantage. There should always be a method behind your spending because if there isn't it will be easy for others to take of advantage of this whilst providing you with a limited service. They say that if you fail to plan, then you plan to fail, and if you fail under these circumstances then you can only blame yourself.
2. Not have a fixed budget: Think about what you are going to spend and what you think you should get back for it. PPC is different to SEO. SEO will take some time therefore you should look at a 6 month campaign. PPC should be more immediate so therefore look at the figures. Does the return warrant the spend?
3. Your campaign so not focus solely on delivering traffic to your website, you will also need to give your potential customers a reason to buy. Just because you visit a shop does not mean that you will automatically spend - it is the same principle.
4. A reason or action that encourages in web visitors to stay will undoubtedly result in better conversion. You have done something right as traffic is reaching your site, however anything that you do wrong will result in them leaving just as quickly. To counteract this you should think of the actions that you would like your visitors to take and then make it easy for them to do so.
5. SEO friendly copy shouldn't alienate a loser. It is as essential for users to engage with your text as it is for search engines to find them. If a user finds your site because it is ranked highly and then they can't understand the information on your page, they will leave.
6. If you don't constantly review your text you will soon be hosting out of date information. Improving the way your information is conveyed can make a huge impact. You should continuously seek improvement; words can always be tightened, shortened and altered. Copy writers can probably reach a professional writing standard more quickly than you could yourself.
7. Testing campaigns will ensure that you achieve optimal results and any worthwhile company will encourage you to do so before proceeding with a campaign.
8. Don't employ the first expert that you encounter. There are many people out there claiming to be experts, so ensure that you are getting involved with somebody that really is. Some people are just looking to make a quick profit, so be careful. Check for references and speak to clients. Also, focus on ROI - your objective is to make money not just to appear high in the rankings.
9. You must segment your target market. Not doing this will disable your campaign. You should ensure you know who you are talking to and when you want them to hear.
10. You should ensure that all marketing initiatives are all aligned. Try more that one method of reaching out to a target market. PPC, SEO, social media and off line can all combine to make a successful campaign.
The underlying approach is really quite simple - consider how you would like to be approached as a target. What would encourage your brand loyalty?
Good luck, and keep thinking. Online is a useful medium, but don't rush to spend all of your money in hope that the ROI will save your business. That is an easy route to failing.
2. Not have a fixed budget: Think about what you are going to spend and what you think you should get back for it. PPC is different to SEO. SEO will take some time therefore you should look at a 6 month campaign. PPC should be more immediate so therefore look at the figures. Does the return warrant the spend?
3. Your campaign so not focus solely on delivering traffic to your website, you will also need to give your potential customers a reason to buy. Just because you visit a shop does not mean that you will automatically spend - it is the same principle.
4. A reason or action that encourages in web visitors to stay will undoubtedly result in better conversion. You have done something right as traffic is reaching your site, however anything that you do wrong will result in them leaving just as quickly. To counteract this you should think of the actions that you would like your visitors to take and then make it easy for them to do so.
5. SEO friendly copy shouldn't alienate a loser. It is as essential for users to engage with your text as it is for search engines to find them. If a user finds your site because it is ranked highly and then they can't understand the information on your page, they will leave.
6. If you don't constantly review your text you will soon be hosting out of date information. Improving the way your information is conveyed can make a huge impact. You should continuously seek improvement; words can always be tightened, shortened and altered. Copy writers can probably reach a professional writing standard more quickly than you could yourself.
7. Testing campaigns will ensure that you achieve optimal results and any worthwhile company will encourage you to do so before proceeding with a campaign.
8. Don't employ the first expert that you encounter. There are many people out there claiming to be experts, so ensure that you are getting involved with somebody that really is. Some people are just looking to make a quick profit, so be careful. Check for references and speak to clients. Also, focus on ROI - your objective is to make money not just to appear high in the rankings.
9. You must segment your target market. Not doing this will disable your campaign. You should ensure you know who you are talking to and when you want them to hear.
10. You should ensure that all marketing initiatives are all aligned. Try more that one method of reaching out to a target market. PPC, SEO, social media and off line can all combine to make a successful campaign.
The underlying approach is really quite simple - consider how you would like to be approached as a target. What would encourage your brand loyalty?
Good luck, and keep thinking. Online is a useful medium, but don't rush to spend all of your money in hope that the ROI will save your business. That is an easy route to failing.
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Want to find out more about b2b marketing, then visit Latitude Solution's site on how to choose the best b2b strategy for your needs.
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